TỪ VỰNG CHỦ ĐỀ ADVERTISING
Advertising
Different forms of advertising
television commercial | The BBC is perhaps unique for not carrying any commercials |
radio spot | Radio stations make most of their revenue by selling airtime in the form of radio spots, |
billboard | Most major highways now have billboards by the roadside advertising everything from soap to gas |
flyer | It can be very effective to hand out flyers |
small ads/personal ads | Not all advertising is commercial, many newspapers carry small ads for personal services |
trailer | The trailer, as often as not, is actually better than the film itself |
product placement | We are not always aware that we are being “sold" a product; for instance, when products are placed in films |
promotion | The two for the price of one promotion can often be very misleading |
endorsement | Many sports stars earn the majority of their income from endorsing various products |
sponsorship | It is unarguable that tobacco firms should not be allowed to sponsor sports events |
Various forms of advertising
Television commercials
Advertisements
The advertising campaigns of multinational companie
Eye-catching images
The allure of advertised products The magnetism of advertising
The power of advertising
The growth of the advertising industry
To reach a wide audience
To give people moral messages
To persuade people to follow the latest trend
Adjectives to describe advertising
witty/humorous | The idea is that if you can make someone laugh with a witty advert, then they will be more likely to buy the product |
memorable | Almost all the best adverts are memorable in some way |
persuasive | Some ads are extremely persuasive and we find wo buy products we do not really need |
misleading | Although there are regulations against this, many adverts are still misleading |
word-of-mouth | It is frequently said that the most effective form of advertising is word-of-mouth advertising |
Other related words
regulation | Most people would accept that the advertising industry needs some form of regulation |
advertising agency | Advertising agencies frequently do extensive market research to discover what attracts consumers |
target | The difficulty comes when adverts target young children who are too easily influenced by them |
consumers | It can also be argued that consumers are able to decide for themselves what to buy |
brand awareness | Advertising is essential for companies that need to build their brand awareness |
ADVERTISING
- Approach prospective customers
Advertising is the manufactures’ main measure to approach prospective customers and to introduce their new products in the market.
- Conduct (v) quản lý, thực hiện
An advertising campaign conducted in the US will not have the same effect here in Vietnam.
- Implement prohibition of advertisements: thực thi lệnh cấm quảng cáo
Smoking can causes damage to human health, therefore it is necessary to implement prohibition of advertisement for cigarettes.
- Advantages of advertising
- Through advertising we learn about new products
- Advertisements keep us informed about prices, sales, promotion
- Advertising is a creative industry that employs many people
- Negatives of advertising
- Advertising manipulates people
- It persuades people to buy products they don’t really need
- It persuades people to follow the latest trend, encourages them buy new products and throw away the old ones " create a consumer society " cause environmental problems
- Advertising company/ Advertising agency/ Advertising campaign
- Sales promotion/ Crazy sales: khuyến mại/ đại hạ giá
- Advertising temptation/ advertising appeal: sự cám dỗ từ quảng cáo/ sức hút của quảng cáo
- The far-reaching influences of advertising: những ảnh hưởng lan rộng của quảng cáo
- Marketing executive/ marketer: nhân viên tiếp thị
- Promote products/ launch products: quảng bá/ tung ra sản phẩm
- Mainstream products: những sản phẩm chủ đạo
- Target customer: khách hàng mục tiêu
- Potential customer: khách hang tiềm năng
- Different forms of advertising
+ Television commercial: The BBC is perhaps unique for not carrying any commercials.
+ Radio spot: Radio stations make the most of their revenue by selling airtime in the form of radio spots.
+ Billboard: Most major highways now have billboards by the roadside advertising everything from soap to gas.
+ Flyer: It can be very effective to hand out flyers.
+ Small ads/ personal ads: Not all advertising is commercial, many newspapers carry small ads for personal services.
+ Trailer: The trailer, as often as not, is actually better than the film itself.
+ Product placement: We are not always aware that we are being “sold” a product, for instance, when products are placed in films.
+ Promotion
+ Endorsement: Many sports stars earn the majority of their income from endorsing various products.
+ Sponsorship: It is unarguable that tobacco firms should not be allowed to sponsor sports events.
- Adjectives to describe advertising:
+ Witty/ humorous: The idea is that if you can make someone laugh with a witty advert, then they will be more likely to buy the product.
+ Memorable: Almost all the best adverts are memorable in some way.
+ Persuasive: Some ads are extremely persuasive and we find we buy product we do not really need.
+ Misleading: Although there are regulations against this, many adverts are still misleading.
+ Word-of-mouth: It is frequently said that the most effective form of advertising is word-of- mouth advertising.
- Form of regulation: qui tắc
Most people would accept that the advertising industry needs some form of regulation.
- Target (v)
The difficulty comes when adverts target young children who are too easily influences by them.
- Brand awareness
Advertising is essential for companies that need to build their brand awareness.
- The advertising campaigns of multinational companies
- The allure of advertised products: sự lôi cuốn của sản phẩm
- The magnetism of advertising: sự hấp dẫn của quảng cáo
- Give moral messages
Some adverts give moral messages to consumers.
- Persuade people to follow the latest trend
- Consumer ≠ supplier: người tiêu dung ≠ người cung cấp
- Newly launched products
- Commercial (adj) (n) thương mại, quảng cáo Commercialize (v) thương mại hóa
Improving quality alone would be less effective if producers failed to commercialize their commodities.