Advertising

Different forms of advertising

Various forms of advertising

Television commercials

Advertisements

The advertising campaigns of multinational companie

Eye-catching images

The allure of advertised products The magnetism of advertising

The power of advertising

The growth of the advertising industry

To reach a wide audience

To give people moral messages

To persuade people to follow the latest trend

Adjectives to describe advertising

Other related words

ADVERTISING

• Approach prospective customers

Advertising  is  the  manufactures’  main  measure  to  approach  prospective  customers  and  to introduce their new products in the market.

• Conduct (v) quản lý, thực hiện

An advertising campaign conducted in the US will not have the same effect here in Vietnam.

• Implement prohibition of advertisements: thực thi lệnh cấm quảng cáo

Smoking can causes damage to human health, therefore it is necessary to implement prohibition of advertisement for cigarettes.

• Advantages of advertising
  • Through advertising we learn about new products
  • Advertisements keep us informed about prices, sales, promotion
  • Advertising is a creative industry that employs many people

• Negatives of advertising
  • Advertising manipulates people
  • It persuades people to buy products they don’t really need
  • It persuades people to follow the latest trend, encourages them buy new products and throw away the old ones " create a consumer society " cause environmental problems

• Advertising company/ Advertising agency/ Advertising campaign

• Sales promotion/ Crazy sales: khuyến mại/ đại hạ giá

• Advertising temptation/ advertising appeal: sự cám dỗ từ quảng cáo/ sức hút của quảng cáo

• The far-reaching influences of advertising: những ảnh hưởng lan rộng của quảng cáo

• Marketing executive/ marketer: nhân viên tiếp thị

• Promote products/ launch products: quảng bá/ tung ra sản phẩm

• Mainstream products: những sản phẩm chủ đạo

• Target customer: khách hàng mục tiêu

• Potential customer: khách hang tiềm năng

• Different forms of advertising

+ Television commercial: The BBC is perhaps unique for not carrying any commercials.

+ Radio spot: Radio stations make the most of their revenue by selling airtime in the form of radio spots.

+  Billboard:  Most  major  highways  now  have  billboards  by  the  roadside  advertising everything from soap to gas.

+ Flyer: It can be very effective to hand out flyers.

+ Small ads/ personal ads: Not all advertising is commercial, many newspapers carry small ads for personal services.

+ Trailer: The trailer, as often as not, is actually better than the film itself.

+ Product placement: We are not always aware that we are being “sold” a product, for instance, when products are placed in films.

+ Promotion

+ Endorsement: Many sports stars earn the majority of their income from endorsing various products.

+ Sponsorship: It is unarguable that tobacco firms should not be allowed to sponsor sports events.

- Adjectives to describe advertising:

+ Witty/ humorous: The idea is that if you can make someone laugh with a witty advert, then they will be more likely to buy the product.

+ Memorable: Almost all the best adverts are memorable in some way.

+ Persuasive: Some ads are extremely persuasive and we find we buy product we do not really need.

+ Misleading: Although there are regulations against this, many adverts are still misleading.

+ Word-of-mouth: It is frequently said that the most effective form of advertising is word-of- mouth advertising.

• Form of regulation: qui tắc

Most people would accept that the advertising industry needs some form of regulation.

• Target (v)

The difficulty comes when adverts target young children who are too easily influences by them.

• Brand awareness

Advertising is essential for companies that need to build their brand awareness.

• The advertising campaigns of multinational companies

• The allure of advertised products: sự lôi cuốn của sản phẩm

• The magnetism of advertising: sự hấp dẫn của quảng cáo

• Give moral messages

Some adverts give moral messages to consumers.

• Persuade people to follow the latest trend

• Consumer ≠ supplier: người tiêu dung ≠ người cung cấp

• Newly launched products

• Commercial (adj) (n) thương mại, quảng cáo Commercialize (v) thương mại hóa

Improving quality alone  would  be  less  effective  if  producers  failed  to  commercialize  their commodities.